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Discover healthy hair for life
From the rainforest, for healthier hair at every stage.
Deep in the Amazon Rainforest, women have harnessed the centuries-old secret of rahua oil for strong, radiant hair. Hand-harvested following ancient traditions, this ingredient drawn from the earth works in harmony with powerful botanicals to nourish the scalp and strands.
At Rahua, we honor this sacred practice by bringing the same blend of ingredients to every formula we create, while working to preserve the Amazon Rainforest for generations to come. The result is Healthy Hair For Life.
– Fabian Lliguin
Rahua Co-Founder
Nurturing long term hair health
Inspired by the long, lustrous hair of Amazonian women, Rahua products are formulated to strengthen and repair hair from the inside out — improving scalp health, strand integrity, and the natural growth cycle.
The result isn’t just better hair days, it’s long term hair health.
Powered By Botanicals
We use ancient wisdom to define modern beauty standards.
Our hero ingredients — like rahua, palo santo, guayusa, morete, and sacha inchi — are sourced from the Amazon Rainforest and work to repair, protect, and transform hair.
Combined with globally sourced plant-based actives, these botanicals are behind everything we do.
After nearly 20 years, the results speak for themselves.
Rooted In Purpose
From day one, Rahua has worked to create real, lasting impact on the Amazon Rainforest through financial investment and hands-on support. Led by founders Fabian Lliguin and Anna Ayers, we partner directly with Indigenous communities to help protect the rainforest’s rich biodiversity while supporting the livelihoods of the people that call it home.
The Pink Flamingo Project
Founded in 2017, The Pink Flamingo Project exists to protect the Galápagos Islands — its beaches, its ecosystems, and the species that depend on them, including pink flamingos. Through plastic cleanup efforts and environmental advocacy, it's the cause at the heart of our Enchanted Island® Collection.
3,276,520 acres
preserved through Rahua’s legal and financial aid
11,000+ hours
spent on the ground by Rahua co-founder Fabian Lliguin
+30% of profits
donated to conservation and philanthropy in 2024
Over 2,500 jobs
created for women to harvest and process Rahua Oil
Our Founders
Rahua was founded in 2008 by Fabian Lliguin, a Vidal Sassoon-trained hairstylist, and Anna Ayers, a fashion trend forecaster, to create a business that went above and beyond to protect the Amazon rainforest and preserve the cultural traditions of the people who live there. By making nature’s most potent ingredients more accessible, they’ve invited the world to share in their mission and enjoy the dramatic benefits that botanically-based hair and body care can offer.
To further their work in the Amazon, they’ve also founded EcoAgents, a nonprofit organization dedicated solely to the conservation of rainforests while supporting the livelihoods of the indigenous communities that inhabit them.