From the time we launched our brand, shampoos have been one of our deepest passions. We wanted to create highly effective hair and scalp cleansing formulas that go far beyond just “cleaning” your strands. So, when we entered our labs to formulate the very best and luxurious products that would not only repair and restore your hair’s health but also deliver a spa like experience with each use, we chose to use only the very best ingredients sourced from the Amazon Rainforest.
The most surprising yet powerful attribute of our shampoo’s is that they produce a light lather. It was once thought that the more lather you have, the more effective the shampoo is. However, this couldn’t be farther than the truth. The lather that you experience in other shampoos is created from the sulfate additives in the shampoo formula. Sulfates such as sodium lauryl sulfate also known as SLS is an emulsifier and a foaming agent that helps soaps, shampoos and cleansers create that extremely satisfying foamy shampooing experience, which can give you the perception that your hair is clean and refreshed. However, this super clean feeling that you may love, can actually mean that your hair has been stripped of all natural, protective oils, leaving your strands, dry, brittle and damaged. In addition, SLS is notorious for stripping your hair color leaving your rich hues dull and faded.
So, with this, we were adamant to not include any sulfates or parabens into any of our cleansing formulas because we want to provide you with the very best formulas that not only care for your hair health but to your overall health and wellbeing.
We invite you to try any or all of our light lathering luxurious, sulfate and paraben free shampoos. All you need is a small quarter sized amount of any of our shampoo formulas (Classic, Voluminous, Color Full or Hydration) to leave your hair cleansed, vibrant, healthy and strong. For those of you who love a lot of lather, we have a trick to help you achieve your lather goals: Make sure your hair is completely wet before applying your shampoo. Gently work in the first drop of shampoo through the hair and then apply a second drop to increase the lather power.